The Boss Baby
Posted March 27, 2017 by Daniel Hodgson in
The appeal of this movie is less the animation itself than its gimmicky premise. That, however, is where The Boss Baby falls short: it doesn’t go far enough.
Awww, a baby! You can’t help but react that way to an infant, even more so when it’s wearing an adorable outfit. Will that translate to Box Office? That’s what the studio is hoping.
The Boss Baby is DreamWorks Animation’s latest effort. The story is about a business suit-wearing baby who climbs out of a cab and struts up to the door of Tim (Miles Christopher Bakshi), a seven-year-old boy with an active imagination. Once an only child, Tim feels neglected by his parents, who come running the moment it cries. There’s no doubt the baby is in charge, but something isn’t quite right about the new addition.
One night, Tim overhears the baby talking, and I don’t mean goo-goo, ga-ga. It’s taking a business call, and has the raspy, grown-up voice of Alec Baldwin. Working for BabyCorp, the infant’s assignment is to undermine a project that Tim’s parents are working on for their employer, PuppyCorp. As far as Tim is concerned, the baby has got to go.
A thin premise, really. The Boss Baby is cute, and there’s no shortage of imagination, but the animation, however, is only average. The textures lack the detail of recent DreamWorks projects, but the appeal of this movie is less the animation itself than its gimmicky premise. That, however, is where The Boss Baby falls short: it doesn’t go far enough.
2012’s Ted certainly did, and then some. Seth MacFarlane’s raunchy comedy worked because of the irony: you don’t expect a cute, cuddly teddy bear to be a foul-mouthed, pot-smoking bro. That’s what’s needed here. Imagine if the lil’ baby dropped the F-bomb? Because the humor is in the disparity between what we see and what we hear, this project needed to be R-rated, or at least, PG-13. There’s a market for adult-oriented animation, as proven by Sausage Party, but as-is, The Boss Baby is passable, off-season filler. 2.5 out of 5 stars.